Rather, the video replaces her real voice and interview dialogue with fictitious lines endorsing a product. Priyanka appears to be discussing her yearly income while promoting a particular brand in this edited clip.
The resurgence of deepfake technology has sparked new worries about artificial intelligence’s moral ramifications.
In the past, calls for AI regulation in India were sparked by a fictitious video purporting to show the South Indian actor in a low-cut top. In India, previous false social media posts had exacerbated sectarian divisions.
The Animal actress expressed her “true hurt” to her 4.7 million X (formerly Twitter) followers after a doctored video of her face on another woman’s body went viral and incited indignation from Bollywood celebrities and the government.
Before more people experience identity theft of this kind, Mandanna wrote, “We need to address this as a community and with urgency,” describing how “extremely scary” it is that everyone is so susceptible to technology being misused. India, the largest democracy in the world, has a huge following on social media, but posts that are inflammatory and spread false information have fueled political divisions and have been accused of inciting deadly religious riots.
2018 saw the harassment of a well-known female journalist who opposed Prime Minister Narendra Modi after widely shared edited videos featuring her face overbare women surfaced.
Artificial intelligence is unregulated in India, as it is in most of the world, and the government has placed the responsibility of stifling online misinformation on social media platforms.
Millions of people watch staged videos in India, where under Modi’s leadership, there has been an increase in Hindu radicalization and the spread of misinformation.
India’s information technology minister, Rajeev Chandrasekhar, stated on X on Monday that deepfake videos are a “dangerous and damaging” type of misinformation, but he also cautioned that platforms need to “deal with them.”
Actor Amitabh Bachchan of Bollywood described it as a “strong case” for action. “My family, friends, and well-wishers who are my protection and support system,
” Mandanna continued, expressed her gratitude. It is truly beyond my comprehension how I could ever handle this if it had happened to me when I was in school or college.
Videos featuring photoshopped images have been widely shared online, harming people’s reputations. A 2019 study by the Dutch AI company Sensity found that about 96% of deepfake videos on the internet are non-consensual pornography, with the majority of the images showing women.
Zara Patel, a British-Indian Instagram influencer whose body was shown in the phoney video featuring Mandanna’s face, expressed her displeasure with the video and said she was not involved in its creation. In a message to her 450,000 fans, Patel wrote,
“I worry about the future of women and girls who now have to fear even more about putting themselves on social media.”