Noor-us-Sabah
Peshawar Zalmi, one of the top teams in the Pakistan Super League (PSL), has officially announced Jannat Mirza as its social media ambassador for Season 10. The news broke on the franchise’s verified social media handles, creating buzz among fans and followers. Jannat Mirza, a digital sensation and one of Pakistan’s most-followed TikTok stars, will now represent Zalmi on digital platforms throughout the tournament.
With this exciting collaboration, Peshawar Zalmi aims to amplify its online presence and attract a younger, tech-savvy audience. Jannat Mirza will play a key role in promoting the team’s content, engaging with fans, and creating exclusive behind-the-scenes moments from the PSL season. Her massive following across platforms makes her a strategic choice for expanding Zalmi’s digital footprint.
In recent years, franchises have leaned into influencer marketing to build strong community support, and Zalmi has been leading the way. Prior to Jannat Mirza, the team also appointed globally acclaimed actress Mahira Khan as its brand ambassador, showing its commitment to mixing star power with sports enthusiasm.
This move reflects Zalmi’s broader approach to creating a strong brand identity by combining cricket with entertainment. The team continues to explore fresh ways to connect with fans, and Jannat’s involvement adds a youthful and relatable energy to the mix. As she shares exclusive content, fan challenges, and behind-the-scenes footage, followers can expect more interactive and engaging experiences during the league.
Overall, the decision to bring Jannat Mirza on board reflects Peshawar Zalmi’s forward-thinking digital strategy. With both Jannat and Mahira representing the franchise, Zalmi is poised to not only dominate on the field but also rule the digital game during PSL 10.
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