Atif Aslam Launches ‘Borderless World’ to Support Young Artists

Atif Aslam, one of Pakistan’s most celebrated artists, Atif Aslam Launches ‘Borderless World’ to Support Young Artist to empower emerging talent. In a vlog directed and shot by content creator Ukhano, he shared his motivation for the initiative, adding personal insights and inspiration. Quoting his favorite actor, Denzel Washington, Atif explained, “In the first phase of life you learn, then you earn, and then you return.” Feeling it is now the right time, Atif expressed his commitment to giving back to aspiring musicians, directors, and other creative individuals.

To clarify the concept of Borderless World, the Doori singer explained that the program will span multiple seasons, starting with five or six episodes. Each episode will feature a mix of fresh releases and reimagined classics, offering listeners a unique musical experience. Moreover, Atif encouraged creatives from various fields—including music, directing, and acting—to reach out and showcase their skills for potential collaboration. He emphasized that the program focuses on inclusivity and creativity, rather than competition, stating, “This is for the love of music and art.”

Atif Aslam Launches ‘Borderless World’ to Support Young Artists , hoping to spark passion in the next generation . He acknowledged the powerful legacies of bands like Strings, Vital Signs, and Junoon but noted the lack of mentorship he experienced early on. With Borderless World, Atif aims to bridge that gap by providing guidance and opportunities to those with untapped potential.

The launch event in Lahore further highlighted the program’s impact, drawing a diverse group of supporters, including Faris Shafi, Shae Gill, and Saba Qamar. Through Borderless World, Atif envisions breaking barriers and uniting people with a shared passion for music and creativity. His initiative sets out to foster collaboration and leave a lasting impact on the arts.