Noor-us-Sabah
The Punjab government has officially appointed renowned actress and television host Iffat Umar as the province’s new cultural advisor. Known for her outspoken personality and decades-long contribution to the entertainment industry, Iffat brings a wealth of experience to this new role.
According to a report by Samaa News, the government made this strategic move as part of its ongoing efforts to revive and promote cultural activities across Punjab. Along with her appointment, the authorities have also provided Iffat with an office in Lahore’s iconic Alhamra Cultural Complex, reinforcing their commitment to revitalizing the cultural sector. This location will serve as her base for planning and executing cultural initiatives throughout the province.
Audiences and critics have long recognized Iffat Umar for her deep-rooted connection to the arts through her celebrated career in television and film.Now, in her new advisory capacity, she aims to restore Punjab’s rich cultural legacy through a range of projects and collaborations. Her responsibilities include curating events, promoting heritage programs, and engaging youth in cultural dialogue.
Iffat is expected to collaborate closely with artists, writers, and performers to re-energize the cultural landscape. This includes reviving traditional art forms, supporting local talent, and making cultural experiences more accessible to the general public.
Reacting to the news, supporters on social media applauded the government’s decision, calling it a much-needed step to bridge the gap between modern entertainment and classical culture. Many believe that Iffat’s bold voice and progressive outlook could breathe new life into cultural policymaking.
As she steps into this influential role, all eyes are on Iffat Umar to see how she will blend her creative instincts with administrative duties. Her dynamic personality and artistic insight position her to bring meaningful change to Punjab’s cultural scene—making this appointment both exciting and significant.
GIPHY App Key not set. Please check settings